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Course Offerings
Business - BUS
Business Accounting - BUSAC
Business Information
Management - BUSIM
Business Management - BUSMG
Business Marketing - BUSMK
Business Real Estate - RE
Business – BUS
BUS-101 Business English
3 units SC
• 54 hours
lecture per term
• Recommended:
eligibility for ENGL 122
A
study of the English language from a business approach involving grammar,
punctuation, spelling, business vocabulary, and sentence structure. This course
is required for the Office Professional Certificate of Achievement. CSU
BUS-103 Applied
Business Mathematics
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Recommended:
eligibility for ENGL 122 or equivalent
An examination of key concepts and applications of mathematics to solve
business problems. Topics include banking, trade and cash discounting, markups
and markdowns, simple and compound interest, payroll, consumer finance, and
analysis of financial reports. CSU
BUS-105 Business
Etiquette
1 unit SC
• 18 hours
lecture per term
A
study of the principles of etiquette for the business professional. Students
will engage in activities which will cover introductions, shaking hands,
exchanging business cards, listening, conversational techniques, diplomacy,
manners, proximity, telephone manners, office equipment and technology
etiquette, professional appearance, grooming, gift giving, entertainment,
handling social events, business travel, meeting protocol, dining, tipping,
showing appreciation, etiquette, and intercultural business etiquette. CSU
BUS-107 Business
Job Search Skills
1.5 units SC
• 27 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent
This course will cover all employment-related aspects of succeeding in a
professional job search in business. Students will explore sources of job
listings in business; learn how to conduct a successful job search, including
searching for positions using traditional and electronic methods, preparing
employment documents (resume, cover letter, follow-up messages), and
interviewing skills; practice salary negotiation techniques; practice how to
receive and respond effectively to constructive criticism during performance
reviews; design strategies for advancing in the business environment; and plan
methods for resigning from a position with tact. CSU
BUS-109 Introduction to Business
3 units SC
• 54 hours
lecture per term
• Recommended:
eligibility for ENGL 122
This survey course provides an introduction to the study of the modern business
enterprise. Included will be an examination of the role of business in a market
economy; the evolution, formation, and management of American and international
operations; the financial, legal, and environmental issues affecting business
decisions; the use of information and technology in business decision-making;
and the part marketing plays in developing, pricing, promoting, and distributing
products. CSU, UC
BUS-115 Business
E-Mail and Digital Communication
1 unit SC
• 18 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent
This course will
cover one of the most important corporate communication tools: e-mail. Students
will learn how to prepare professional, high-quality e-mail messages for both
internal and external audiences. In addition, students will learn how to use
their e-mail programs to attach single and multiple files, open attached files,
use an address book, build and insert a signature file, insert hyperlinks, use
spell check, reply to messages, forward messages, and manage messages. The
course will also cover safety issues regarding viruses and phishing, e-mail
etiquette, and advanced e-mail topics such as return receipts, digital
signatures and certificates, avoiding spam, and disclaimers. The course will
also cover other forms of digital communication, including instant messaging,
audio conferencing, videoconferencing, Web conferencing, and blogging. Students
will learn how these tools are used in the workplace and how to use them
professionally and effectively. CSU
BUS-150 Topics in
Business
.3-4 units SC
• May be repeated
three times
• Variable hours
A
supplemental course in business to provide a study of current concepts and
problems in business and related subdivisions. Specific topics will be
announced in the schedule of courses. CSU
BUS-161 Personal
Money Management
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 103 or equivalent; eligibility for ENGL 122 or equivalent
An introductory course for planning and managing individual finances and for
money management. Topics will include purchasing decisions, sources of credit,
personal tax strategies, budgeting, saving, investing in real estate and
securities, insuring personal resources and retirement planning. CSU
BUS-209
International Business
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 109 or equivalent; eligibility for ENGL 122 or equivalent
An overview of the theories and practices of modern international businesses.
This course examines the key functional areas related to global businesses,
including international marketing, finance and management, as well as the
political, social, economic and cultural factors that help shape and influence
today’s international business environment. Students will be able to get
hands-on international business experience through developing a market entry
strategy for a local business to enter a particular foreign country or region.
CSU
BUS-240 Business
Statistics
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Prerequisite:
MATH 120 or equivalent
Business Statistics is an introduction to concepts, methods and models employed
in reasoning with numbers and in presenting cogent statistical arguments or
solutions. The course introduces students to the organization, analysis and
inference-making processes, using sample data to graphically and numerically
describe samples. The course details how to estimate confidence intervals, test
hypotheses and develop projections for inferential purposes in a variety of
contexts and disciplines such as business, social science, biology, economics,
and health science. Many different probability distributions are covered:
binomial, normal, student-t, chi-sq, F-distribution and others. Estimating
simple and multiple regressions and making inference from such analysis is
another major theme of this course. CSU, UC (credit limits may apply to UC - see
counselor)
BUS-250 Business Communications I
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 101 or equivalent; eligibility for ENGL 122 or equivalent
• Note: strongly
recommended for all business administration, office professional, and
management students
A
course designed to help students develop the skills necessary to communicate
effectively in a professional business environment. The focus will be on
communicating clearly, concisely, considerately, and correctly, both orally and
in writing. Students will learn to prepare basic business documents, including
letters, memos, and short reports; to use basic technology to communicate,
including email and discussion boards; and to prepare and deliver short oral
presentations. The course will also contain an introduction to employment
communication, including resumes, application letters, and interview skills.
Emphasis throughout the course will be placed on intercultural communication and
the ethics of communication. CSU
BUS-255 Advanced
Business Communications II
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 101 or equivalent; BUS 250 or equivalent; eligibility for ENGL 122 or
equivalent
An advanced course designed to help students continue to develop and refine
skills necessary to communicate effectively in a professional business
environment. The focus will be on communicating clearly, concisely,
considerately, and correctly, both orally and in writing. Students will learn to
prepare advanced business documents, including sales letters, proposals, and
research reports; to use advanced technology to communicate, including mailing
lists, virtual chat rooms, basic Web site development, and audio and
video-conferencing equipment; and to prepare and deliver complex multimedia
presentations. The course will also contain segments on documenting resources
properly; conflict resolution; negotiation techniques; meeting management; and
utilizing the Internet for job searching and networking. Emphasis throughout the
course will be placed on intercultural communication and the ethics of
communication. CSU
BUS-261
Investments
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 109
A
comprehensive course that: 1) overviews and explores the function and structure
of financial markets and financial assets; 2) develops an understanding of how
to value different financial assets or select the best investment opportunities;
and 3) learns proper gathering and employment of relevant financial information
in financial decision making. CSU
BUS-291 Wills, Trusts, and Estate Planning
1.5 units SC
• 27 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent
This course will provide an introduction to the areas of business law concerned
with wills, trusts, and estate planning. Students will learn about living
trusts, probate avoidance, joint tenancy, estate taxes, asset control, wills,
and power of attorney. In addition, students will learn how to prepare various
types of wills for personal use, how to make health-care decisions, and how to
create durable powers of attorney. The course will also cover advanced topics
such as estate planning and various types of trusts. CSU
BUS-294 Business
Law
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 109 or equivalent, eligibility for ENGL 122 or equivalent
Provides a general overview of the specific areas of the legal environment that
effect individuals and businesses. Major emphasis on contracts, including the
Uniform Commercial Code, Article 2. Other subjects studied may include legal
history, civil procedure, constitutional law, torts, intellectual property,
cyber law, criminal law, international law, labor and employment law, and
agency. CAN BUS 8+12, CSU, UC
BUS-296 Mediation
and Arbitration
3 units SC
• 54 hours
lecture per term
• Recommended:
eligibility for ENGL 118
An introduction to the use and practice of alternative processes for the
prevention and resolution of commercial and noncommercial disputes. These
processes include conciliation, mediation, arbitration, mini-trial, summary jury
trial and other advisory techniques including fact-finding. Topics covered in
lectures, simulations, and readings include interviewing and counseling, the
roles of lawyers and courts, local and national laws on arbitration and
mediation, negotiation, and simulations involving the laws of tort, contract,
property, Uniform Commercial Code, and criminal law pertaining to commercial
transactions. The course emphasizes the advantages over litigation relative to
confidentiality, costs, the preservation of beneficial business relations, and
the neutrality of the intermediary in the use of the Alternative Dispute
Resolution (ADR) process. CSU
BUS-298
Independent Study
.5-3 units LR
• May be repeated
three times
• Variable hours
• Prerequisite:
submission of acceptable educational contract to department and instruction
office; topics must extend study beyond courses offered
Selected students may pursue independent study of a particular aspect of
business under the guidance of the business faculty. CSU
Business accounting – BUSAC
BUSAC-150 Topics in Business Accounting
.3-4 units SC
• May be repeated
three times
• Variable hours
A
supplemental course in Business Accounting to provide a study of current
concepts and problems in Business Accounting and related subdivisions. Specific
topics will be announced in the schedule of courses. CSU
BUSAC-181 Applied
Accounting
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Recommended:
BUS 103 or equivalent; eligibility for ENGL 122 or equivalent
• Note: this
course is a recommended primer for the BUSAC 186 “business major” transfer
course
A
beginning accounting course. Involves a practical approach emphasizing small
business applications. Covers the accounting cycle for a service business and a
merchandising business. Includes journals and ledgers; financial statements;
adjusting, correcting, and closing entries; bank reconciliation; payroll;
calculations for interest, discounts, sales, and payroll taxes. Also includes
an introduction to the use of a microcomputer as an accounting tool. CSU
BUSAC-182
Computer Income Tax Return Preparation - Individuals
1.5 units SC
• May be repeated
once
• 18 hours
lecture/9 hours laboratory/18 hours laboratory by arrangement per term
• Recommended:
BUSAC 285 or equivalent; eligibility for ENGL 122 or equivalent
• Note: course
may be repeated when software program or online filing system changes.
This is a course that uses a popular tax software program or online filing
system to prepare income tax returns for an individual. Topics will include the
basic tax formula, filing status, exemptions, dependents and the procedures for
creating a taxpayer file and processing income, deductions, credits, capital
gains and losses, and business activities to produce a final tax return. CSU
BUSAC-185
Computer Accounting for Business I
1.5 units SC
• May be repeated
once
• 18 hours
lecture/9 hours laboratory/18 hours laboratory by arrangement per term
• Recommended:
completion of at least one half (1/2) of BUSAC 181 or 186 or equivalent;
eligibility for ENGL 122
An introductory course to computer accounting for business. Applies basic
accounting knowledge and theory to a computer environment. Includes sales,
invoicing and receivables, payables and purchases, general accounting,
financial statements, and end-of-period procedures for a service business. CSU
BUSAC-186 Principles of Accounting I
4 units SC
• 72 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent
• Note: students
seeking an introduction to bookkeeping techniques should register for the
Applied Accounting course, BUSAC 181.
A
theory and procedures course required for many business administration and
accounting majors. Introduction to fundamental financial accounting principles,
theory, concepts and procedures as the basis of an information system. Includes
the role of financial information in business decisions, basic financial
statements and the processes used to prepare these financial statements. CAN BUS
2 BUSAC 186+187=CAN BUS SEQ A, CSU, UC
BUSAC-187
Principles of Accounting II
4 units SC
• 72 hours
lecture per term
• Prerequisite:
BUSAC 186 or equivalent
A
second semester theory and procedures course required for many business
administration and accounting majors. Emphasis is on fundamental managerial
accounting concepts that aid in decision making, performance evaluation,
planning and cost control. CAN BUS 4 BUSAC 186+187=CAN BUS SEQ A, CSU, UC
BUSAC-188 Computer Accounting for Business II
1.5 units SC
• May be repeated
once
• 18 hours
lecture/9 hours laboratory/18 hours laboratory by arrangement per term
• Recommended:
completion of BUSAC 185 or equivalent; eligibility for ENGL 122 or equivalent
• Note: course
may be repeated when software program changes.
A second level
course in computer accounting for business using a recognized software program.
Focus will be on developing skills for creating a set of records and
applications for a merchandising business including sales and receivables,
payables and purchases, and end of period procedures. Topics will also include
payroll and payroll tax reporting and related preparation of employee earnings
reports. CSU
BUSAC-190
Payroll Accounting
1.5 units SC
• 27 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent
This course will
cover one of the most important accounting functions: payroll. Students will
learn how to calculate wages, determine required employer and employee tax
deductions, process payroll, and file required reports. The course will also
cover employment legislation and tax laws that affect payroll. CSU
BUSAC-282
Intermediate Accounting
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Prerequisite:
BUSAC 186 or equivalent
• Recommended:
BUSAC 187 or equivalent
An advanced level
financial accounting course that reviews and builds on the foundation material
presented in Principles of Accounting I. Emphasizes financial accounting
concepts and reporting issues in association with financial statement
preparation and interpretation. CSU
BUSAC-283
Auditing
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Prerequisite:
BUSAC 186 or equivalent
• Recommended:
BUSAC 187 or equivalent
Concepts of
auditing and examination of accounting records. Auditing standards and
procedures including internal controls, sampling, substantive tests, and
reporting. CSU
BUSAC-284 Cost Accounting
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Prerequisite:
BUSAC 186 or equivalent
• Recommended:
BUSAC 187 or equivalent
Explores the
accountant’s role in the decision making process. Emphasis on the determination,
collection and analysis of cost information as it relates to planning and
control. Job order costing, process costing, standard costing, other current
costing methods, analysis of variances and analysis of cost information are
included in this course. CSU
BUSAC-285
Federal Income Taxes-Individuals
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Recommended:
BUSAC 186 or equivalent; eligibility for ENGL 122
An exploration of
the framework of the federal tax system. Application and analysis of the
Internal Revenue Code, regulations, rulings and court cases. This course
concentrates on federal income tax law for individuals and includes problem
solving, perspectives on tax saving, and tax planning techniques. Introduction
to tax preparation software is provided. CSU
BUSAC-286
Governmental and Not-For-Profit Accounting
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Prerequisite:
BUSAC 186 or equivalent
• Recommended:
BUSAC 187 or equivalent
A study of
accounting, budgeting, fiscal procedures and financial records of governmental
agencies and private not-for-profit organizations. CSU
BUSAC-290 Corporate Financial Reporting and Financial Statement Analysis
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Prerequisite:
BUSAC 282 or equivalent
• Recommended:
eligibility for ENGL 122 or equivalent
This course
develops sophisticated users of financial statements by providing an overview
of the use of financial accounting information for evaluating past performance
and predicting future performance of a company. The focus will be on
understanding and analyzing the financial statements of a firm and supporting
notes, rather than preparing them. The course also focuses on estimating the
value of publicly-traded common stocks using models developed for this purpose.
The course teaches the importance of the accounting methods used by the firm and
develops a framework to examine the economic environment in which the firm
operates to determine its sources of value and the financial and environmental
risks that it faces. CSU
Business
information management – BUSIM
BUSIM-025 ESL Keyboarding
1 unit CR/NC
• May be repeated
once
• Nondegree
applicable
• 18 hours
lecture/18 hours laboratory per term
• Note: CELSA
recommendation for ESL 076 or higher class; for absolute beginners
A
beginning computer keyboarding/word processing course for students who are
non-native speakers. Students will learn how to operate the computer keyboard by
touch and to use a word processing program for creating basic reports.
BUSIM-075
Business Training Workshops-Level I
.5-1 unit CR/NC
• May be repeated
once
• Nondegree
applicable
• Variable hours
• Recommended:
previous Windows experience
Business training workshops to introduce students to business software
applications. Fundamental features of the application programs will be
introduced, and students will have an opportunity to apply the features to
commonly used business documents, presentations, and/or publications. Topics
will change to respond to the demand and interests of the business community.
BUSIM-110
Keyboarding I: Beginning Keyboarding/Introduction to Word Processing
3 units SC
• 36 hours
lecture/18 hours laboratory/54 hours laboratory by arrangement per term
• Recommended:
eligibility for ENGL 116/118 or equivalent
A
beginning course in keyboarding using the touch method. Personal use and
prevocational emphasis on acquiring basic keyboarding skills and on producing
documents (e-mail, reports, letters, tables, memos) using word processing
software. Preparation for learning office production skills. CSU
BUSIM-111
Keyboarding Level II: Intermediate Word Processing and Skill Development
3 units SC
• 54 hours
lecture/54 hours laboratory by arrangement per term
• Recommended:
BUS 101 or equivalent and BUSIM 110 or equivalent
• Note: see
schedule of courses for current software used.
This course is the second in the sequence of keyboarding/word processing courses
offered. Preparation of common business documents using intermediate to
advanced level word processing skills is emphasized. Skill building activities
are also included to develop speed and accuracy to employability levels. CSU
BUSIM-140 Records
Management and Filing Systems
3 units SC
• 54 hours
lecture/36 hours laboratory by arrangement per term
• Recommended:
eligibility for ENGL 122; keyboarding by touch
Basic principles of filing and effective records management applied to various
filing systems, using computerized reinforcement of rules. Introduction to
database functions such as opening computer files and calculating data fields.
CSU
BUSIM-145 Business Spreadsheet Applications
2 units SC
• May be repeated
once
• 27 hours
lecture/27 hours laboratory by arrangement per term
• Recommended:
keyboarding by touch; BUSIM 075E or equivalent; eligibility for ENGL 122
This is a business applications course, which uses a foundation of basic
spreadsheet skills to emphasize the solving of business problems using a
commercial spreadsheet program. Business oriented cases and problems will be
used to present and reinforce procedures for planning, designing, creating, and
preparing worksheets. Preparation of business reports, incorporating graphs and
database features, and time saving techniques will also be presented.
Development of business problem-solving skill is emphasized. Recommended for
employment preparation and upgrading of business skills. CSU
BUSIM-155 Topics in Office Technology and Administration
.5-3 units SC
• May be repeated
three times
• Variable hours
A
supplemental course designed to provide a study of current technology or
techniques in office administration. Specific topics will be announced. CSU
BUSIM-211 Office
Procedures and Technology
3 units SC
• 54 hours
lecture/18 hours laboratory by arrangement per term
• Recommended:
BUS 101 or equivalent and BUSIM 111 or equivalent (may be taken concurrently);
eligibility for ENGL 122 or equivalent
A
comprehensive course covering the essentials that office professionals must know
to succeed in a professional office environment. Students will study all aspects
of administrative office work and complete projects that simulate common office
situations using various software packages, office equipment, and the Internet.
Students will learn how to communicate effectively, process financial
information, greet customers, handle multiple phone lines, operate standard
office equipment, manage files, process mail, make travel arrangements, plan
meetings, and use the Internet for business research. CSU
Business management – BUSMG
BUSMG-120 Introduction to Management Studies
3 units SC
• 54 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent, BUS 109 or equivalent
This course is designed as an introduction to the skills and applications used
in modern management practice. Topics may include foundation of management
principles, planning, organizing, staffing, directing, controlling, legal,
ethical, and social responsibilities of management. CSU
BUSMG-121
Practices and Concepts of Supervision
3 units SC
• 54 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent
This course will provide the student with a real world approach that shows
students how management practices and concepts are carried out. Each of the
management functions - planning, organizing, influencing, and controlling - will
be explained from the standpoint of how each function interrelates to the
management process. Student participation includes a variety of management
exercises and case study discussions. CSU
BUSMG-131 Gender
Issues in Management
3 units LR
• 54 hours
lecture per term
• Recommended:
BUS 109 or equivalent; eligibility for ENGL 122 or equivalent
An exploration of gender issues in management resulting from the expansion of
women’s roles at work during the past decades and the growth of the
multicultural workforce. Leadership styles, use of power, mentoring, networking,
communicating, team work, discrimination, sexual harassment and family/work
balance will be studied in the context of the current diverse workplace. CSU
BUSMG-132 Human Resource Management
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 109 or equivalent; eligibility for ENGL 122 or equivalent
A
comprehensive study of behavior in organizations, from individual behavior and
motivation, to team interaction, to large organizational system issues and
practices. The course will explore topics including values, individual and group
decision making, leadership and communications, conflict, work design, and
organizational culture. CSU
BUSMG-150 Topics
in Management Studies
.3-4 units SC
• May be repeated
three times
• Variable hours
• Recommended:
BUS 109 or equivalent; eligibility for ENGL 122 or equivalent
A
supplemental course in business designed to provide a study of current business
problems or activities. CSU
BUSMG-151
Seminars - Employee Behavior
.5 unit CR/NC
• 9 hours lecture
per term
• Recommended:
eligibility for ENGL 122
• Note: seminar
topics will vary.
This course provides a framework for participants to learn how to be more
effective in their on-the-job relationships, and how to become more proficient
in handling a variety of managerial tasks and responsibilities. CSU
BUSMG-152 Seminars - Human Resources
.5 unit CR/NC
• 9 hours lecture
per term
• Recommended:
eligibility for ENGL 122
• Note: seminar
topics will vary.
These seminars are designed to enhance proficiency for participants associated
with human resources in their organizations and for participants desiring to
learn about human resource management. The challenges of human resource
management will be introduced along with key concepts, issues, and human
resource strategies that impact the success or failure of an organization. CSU
BUSMG-191 Small
Business Management
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 103; BUS 109; eligibility for ENGL 122
An introductory course intended for students who desire to enter, or are already
involved in, small business operations. Specialized training in operating
various kinds of small businesses. Includes analysis of location, equipment,
financing, accounting, credit, merchandising and marketing for retail,
manufacturing, or service industries. CSU
BUSMG-192 Entrepreneurship and
Venture Management
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 103, 109 or equivalent; eligibility for ENGL 122 or equivalent
A
course designed for students who want to become entrepreneurs and successfully
launch new business ventures. Entrepreneurs’ principle objectives are
profitability and growth. They differ from other business owners in that they
take more risks, and focus on developing innovative strategic practices and
products in high tech and other high growth sectors. This course will cover the
process of successfully launching, managing and growing an entrepreneurial firm,
emphasizing opportunity recognition and feasibility analysis. It will also cover
important topics such as developing an effective business model, protecting
intellectual property and obtaining venture capital financing. Students will get
hands-on entrepreneurial experience by designing their own entrepreneurial
venture and developing a business plan. CSU
BUSMG-194
Personnel Management
3 units LR
• 54 hours
lecture per term
Principles of personnel management designed for persons entering personnel
positions in industry, business and government, and for personnel
administrators who wish to reevaluate their own techniques, principles, and
practices. CSU
BUSMG-226 Group
Dynamics and Leadership
3 units LR
• 54 hours
lecture per term
Emphasis on leadership skills and better understanding of group processes with
each member taking part in a series of group experiences which enable him to
study himself and the group of which he is a part. CSU
Business
marketing – BUSMK
BUSMK-158 Selling
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 109; eligibility for ENGL 122
The theory and practice of effective selling in a business environment with
emphasis on the use of the selling process in promoting and distributing
products. This course takes a skill-based approach to the discipline of
professional selling by allowing students to apply modern selling techniques in
model real-life selling situations. CSU
BUSMK-255
Advertising
3 units SC
• 54 hours
lecture per term
• Recommended:
eligibility for ENGL 122
A
comprehensive course covering the history and terminology of advertising, and
the use and cost of mass media. The course also covers the role of marketing and
market research in promotion, as well as current trends in promotion. CSU
BUSMK-256 Marketing
3 units SC
• 54 hours
lecture per term
• Recommended:
BUS 109 or equivalent; eligibility for ENGL 122 or equivalent
Introduction to marketing functions involved in facilitating the exchange of
goods and services. Focus on the analysis of markets: assessment of the
marketing environment; formulation of marketing strategy; and development of
the marketing mix variables of product, price, promotion, and distribution.
Ethical issues considered. CSU
BUSMK-257 Applied
Advertising and Promotion
3 units SC
• 54 hours
lecture per term
• Recommended:
BUSMK 255; eligibility for ENGL 122
This course requires the application of promotion theory through the planning,
implementation, and evaluation of a total promotional campaign. Students will
work as a group (agency) with one company as a client. Clients set the budget
and their promotional objective. Students will conduct research, identify the
target market, plan and implement a promotional campaign, and evaluate the
results. CSU
BUSMK-298 Independent Study
.5-3 units SC
• May be repeated
three times
• Variable hours
• Prerequisite:
submission of acceptable educational contract to department and instruction
office; topics must extend study beyond courses offered
Selected students may pursue independent study of a particular aspect of
business marketing under the guidance of the business faculty. CSU
Business real estate – RE
RE-150 Real Estate Sales Training
1-3 units SC
• Variable hours
• Recommended: RE
160 (may be taken concurrently)
Based upon occupational analysis of the real estate salesperson’s job.
Emphasizes current case studies and practical problems.
RE-160 Real
Estate Principles
3 units SC
• 54 hours
lecture per term
• Recommended:
eligibility for ENGL 122 or equivalent
An introductory course of entry into the real estate profession, for investing
in real estate or for a better understanding of transfers of real property. The
course covers real and personal property acquisition, ownership, estates in real
property, contracts, deeds, financing, taxes, property transfer, agency and
other essential topics. It will also assist persons preparing for the real
estate salesperson’s license examination, although it is not specifically or
solely designed as a pre-licensing course. CSU
RE-161 Legal
Aspects of Real Estate
3 units SC
• 54 hours
lecture per term
• Recommended: RE
160 or valid CA RE license or equivalent; eligibility for ENGL 122 or equivalent
• Note: applies
toward CA Department of Real Estate educational requirements for real estate
licenses.
A
basic course in real estate valuation with emphasis on residential property.
Definitions and concepts; principles of valuation; the appraisal process;
analysis of city, neighborhood and site data; architectural styles and utility;
depreciation; valuation by market data, cost and income approaches; correlation
of approaches and final estimate of value; the appraisal report; and the
professional appraiser.
RE-162 Real
Estate Appraisal
3 units SC
• 54 hours
lecture per term
• Recommended: RE
160 or valid California real estate license; eligibility for ENGL 122
• Note: applies
toward the state educational requirements for broker’s license examination
Basic principles and influences on valuation; techniques of valuation, including
the appraisal process; site analysis and depreciation; cost, market, data, and
income approaches. Case studies illustrating the techniques and principles.
Field work, single-family residential from appraisal report. CSU
RE-163 Real
Estate Practice
3 units SC
• 54 hours
lecture per term
• Recommended:
valid real estate license or RE 160; eligibility for ENGL 122
• Note: applies
toward the state educational requirements for the broker’s license
A comprehensive
presentation of techniques of prospecting, listing, selling, financing,
purchase agreements, escrow, exchange, and property management. Subjects are
covered primarily on a practical basis and include working knowledge of the
practices necessary to be effective in the real estate industry. CSU
RE-164 Real
Estate Finance
3 units SC
• 54 hours
lecture per term
• Recommended: RE
160 or valid CA RE license or equivalent; eligibility for ENGL 122 or equivalent
• Note: applies
toward the state educational requirements for the sales or broker’s license
Overviews the real estate residential finance system including institutions,
mortgage loan products, and strategies for financing the purchase of owner
occupied and investment property. CSU
RE-165 Real Estate Economics
3 units SC
• 54 hours
lecture per term
• Recommended: RE
160 or valid CA RE license or equivalent
• Note: serves to
satisfy the license requirements for real estate sales and brokers and also the
continuing education requirements of appraisers
Applying economic concepts and theories to enhance the understanding of the
functioning of real estate markets. Special attention to the role of government
and other economic sectors in the observed value and returns on residential and
commercial real estate will be observed. CSU
RE-166 Escrow
Procedures
3 units SC
• 54 hours
lecture per term
• Recommended: RE
160 or valid CA RE license or equivalent; eligibility for ENGL 122 or equivalent
• Note: applies
toward the state educational requirements for sales and broker’s license
examination
A
study of the procedures required to complete a valid escrow in order to close a
real estate transaction. Emphasis placed on technical skills, legal aspects,
ethical restrictions, interfacing with financing and real estate agents. CSU
RE-167 Real Estate Property Management
3 units SC
• 54 hours
lecture per term
• Recommended: RE
160 or valid CA RE license or equivalent; eligibility for ENGL 122
• Note: applies
toward the continuing education requirement for sales and broker’s license
Primarily information on managing residential and apartment properties. However,
does include commercial and business properties. Course includes relevant topics
in acquisition, financing, maintenance, taxes, insurance, furnishings, and
tenant relations. CSU
RE-201 Topics in
Real Estate
.5-3 units SC
• May be repeated
three times
• Variable hours
A
supplemental course in real estate designed to provide a study of current real
estate problems or activities. Specific topics to be announced. CSU
RE-262 Real Estate Appraisal II
3 units SC
• 54 hours
lecture per term
• Recommended: RE
160 and RE 162 or valid CA RE license or equivalent
• Note: applies
toward the broker’s license requirements and the continuing education of
appraisers, sales and broker’s licenses
A careful study of
the narrative appraisal report, the different approaches to appraisal including
the market data approach, cost approach, gross income estimate, capitalization
rates, building residual techniques, as used in the appraisal of commercial
real estate. Advanced study in appraisal and valuation techniques with emphasis
on income, commercial, and industrial properties. Prepare case testimony for
governmental agencies. CSU | 
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