Public Relations Workers
Specialties: Campaign Managers, Media Workers, Music Public Relations
Managers, Public Relations Production Wkrs., Special Events Coordinators.
What does Public Relations Workers do?
- Public Relations Workers help public and private organizations, and
individuals and groups, build and maintain a favorable public image.
- They prepare information about the business and communicate this
material to the public through radio, television, newspapers, magazines, and
direct mail.
- They maintain good and honest relationships with media so that during
crises press personnel will contact them directly to verify information.
- They prepare information and develop camera-ready copy.
- Tasks include: They may include writing speeches and arranging speaking
engagements for company/agency officials, and participating in community
service organizations and community activities.
Salary and Employment Outlook:
EDD Labor
Market Information
Occupational Outlook Handbook
Career Info Net
Typical Employers:
Manufacturers, large and small stores, public utilities, public interest
groups, political parties and individual candidates, entertainers and athletes
all need public relations workers, as do trade associations, labor unions,
government agencies and the military. Some workers are employed by public
relations firms or some may be self-employed.
Preparation:
Two-years of college is generally required for entry positions in public
relations, but a college degree is becoming increasingly necessary. Presently,
at least 60% of the employers require a college degree or work experience
equivalent. College coursework in Journalism, Communications, English, or Public
Relations is preferred. Working on school papers and exhibiting leadership
potential in school clubs and organizations are helpful background. Many large
employers have trainee positions. You can get experience in the Military.