Services

Marketing and communications

The Diablo Valley College Marketing and Communications Office 

The Diablo Valley College Marketing and Communications Office (marketing office) offers the following marketing and graphic design services to the college community. The following list includes most of the things that we do:

If you need services that are not included here, and if your project helps promote DVC to our community, we will support you in any way we can (and as our time permits!) Just ask!

 

College branding, logos, color use and language style

The Diablo Valley College Marketing and Communications Office promotes the college as a “brand.” Standards for using the college name, logo, color palette, seal and other items that identify Diablo Valley College are essential. A consistent approach to using the college branding reinforces DVC’s public image.

The DVC Style and Logo Guidelines pertain to anything that is distributed to the internal or external community including:

  • newsletters,
  • brochures,
  • information packets,
  • advertising materials,
  • handouts and flyers,
  • web pages,
  • social media pages, and
  • reports.

Follow guidelines when purchasing any commercial products or “give away” items displaying the college name. If you need help, please contact us.

To ensure that you stay within our style guidelines, bring your project to our office for support. If you would like to design your own flyer, poster, or brochure, the guidelines will help clarify the standards. 

Please bring any self-designed projects to the marketing office for final approval prior to production or publication.

 

Custom design and editorial work

Our graphic designer can help with promotion projects. We also offer editorial support including proofing and copy editing. We do editorial, design and production work on a wide variety of products for many different promotional and communications uses. 

Design and production support for brochures and major publications -- The marketing office has a simple but effective Creative Brief form that will help you define your project objectives so that we can design a piece that will effectively communicate your program features to your target audiences. Once you have defined your project, the marketing office will support you from start to finish providing:

  • editorial support,
  • custom design,
  • photography (as needed), and
  • production.

Design and print four-color posters and flyers for campus programs and events. Please allow four weeks (design and production) for projects like posters, flyers, invitations and programs. Fill out a Graphics job/Project request form to get started.

  • We can only print four-color projects that have been designed in our office. (The Print Shop can do color printing for other projects.)
  • We cannot do “last-minute” projects to promote an event that is less than two weeks from the poster production date. (Allow four weeks from the time you bring it in.)

Photography support is offered for custom design work. We can photograph campus and community events only if we can use this work for our website and/or other campus publications. Please ask for further clarification.

Template designs for posters, flyers, brochures, etc. To ensure appropriate use of our college name, logo, and color palette, we offer a variety of templates for quick posters, flyers, brochures and even PowerPoint presentations!

Award and recognition certificates We are happy to share our experience and expertise by providing layout and design consultation for all of your college certificate needs, but because of the excessive “administrative” time involved in producing these certificates, we are no longer able to create these certificates ourselves.


Major college publications

The DVC catalog and schedule of classes for both Pleasant Hill and San Ramon Campus are coordinated, designed and published by the Marketing and Communications Office. The catalog is published in June with an addendum in August. Our schedules are published online in March (summer), April (fall), and November (spring) with limited copies available at the DVC Book Center.

 

Digital communications

The Marketing and Communications Office is committed to conserving resources, reaching more students, and taking a “greener” approach whenever possible. We have reduced the number of schedules and catalogs that we print each year in favor of digital formats. We also communicate with the internal college community via email and the web and have eliminated printed newsletters and other internal communications.

Digital communication support includes:

  • DVC class schedules
  • DVC resource guide
  • DVC Newsmakers
  • DVC Student Success Stories
  • Electronic announcements to the DVC community
  • DVC master calendar support
  • Student eConnect newsletter – student email blast
  • Social media coordination (Facebook and Twitter)
  • Active Campus Portal

 

DVC website

The marketing office is responsible for overseeing the content, navigation and visual design of the college website, while the IT department is responsible for the backend support and functionality of some areas of the site.

Each department, program, service or administrative area on campus is responsible for the content of the pages that include information about their area, programs or service.

The marketing office will offer editorial services and content consultation as requested (and as time permits), but the ultimate responsibility of the website belongs to all of us, not just marketing or IT.

Please let us know how we can help with your web pages. We offer the following support: 

  • Content editorial support
  • Navigation consultation and support (within your area web pages)
  • Design and graphical support
  • College wide calendar support and training
  • Content management training and ongoing support (OmniUpdate)
 

College information packets

The marketing office provides colorful DVC branded information packets that can be customized for your community outreach or campus events. Stop by the office to look through our selection of program brochures, student success stories, newsmakers stories, college fact sheets, and much more.

 

Other publications

The marketing office creates special reports and college planning documents among many other publication needs that come up throughout the year.

 

Program, event, and department marketing consultation and support

The marketing office is charged with the marketing and promotion of campus wide initiatives, but we also offer consultation support as time permits.

  • Marketing ideas and resources – We have more ideas than resources. We can meet with your department or program to share our ideas and experience for getting your program out in front of the community, we unfortunately are not able to provide the financial or human resources.

 

Crisis communications

When a crisis arises, the marketing director must drop everything else to work on various communications to internal and external stakeholders. Understanding is appreciated during these times.

For additional information or support, please contact the Marketing and Communication Office as listed above.