BUSMK-158 Selling
3 units SC
• 54 hours lecture per term
• Recommended: BUS 109; eligibility for ENGL 122
The theory and practice of effective selling in a business environment with emphasis on the use of the selling process in promoting and distributing products. This course takes a skill-based approach to the discipline of professional selling by allowing students to apply modern selling techniques in model real-life selling situations. CSU
BUSMK-255 Advertising
3 units SC
• 54 hours lecture per term
• Recommended: eligibility for ENGL 122
A comprehensive course covering the history and terminology of advertising, and the use and cost of mass media. The course also covers the role of marketing and market research in promotion, as well as current trends in promotion. CSU
BUSMK-256 Marketing
3 units SC
• 54 hours lecture per term
• Recommended: BUS 109 or equivalent; eligibility for ENGL 122 or equivalent
Introduction to marketing functions involved in facilitating the exchange of goods and services. Focus on the analysis of markets: assessment of the marketing environment; formulation of marketing strategy; and development of the marketing mix variables of product, price, promotion, and distribution. Ethical issues considered. CSU
