Schedule of courses -
Details about the Fall 2012 course you selected |
Subject: | Business Marketing |
Title: | BUSMK-257 Applied Advertising and Promotion - (SC) - 3 Units |
Instructor: | Laham, M |
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Course |
Section |
Days |
Time |
Room |
Units |
Start/Stop Dates |
|
|
BUSMK-257 |
1813 |
MW |
11:00-12:35pm |
LA-107 |
3 Units |
9/05 - 12/17 |
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| Catalog Course Description | ||
| BUSMK-257 Applied Advertising and Promotion | ||
| 3 Units | SC | |
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| Recommended: BUSMK 255 and eligibility for ENGL 122 or equivalents | ||
| This course provides a comprehensive treatment of advertising and promotion from an integrated marketing communications (IMC) perspective. Students will work in teams to develop an integrated marketing communications plan for an actual product or service offered by a firm or organization. Attention is given to key subjects such as target marketing, market research, media planning, creative strategies, and ethical and legal concerns. Emphasis is placed on creating a cost-effective and measurable plan by blending various promotional tools. CSU | ||
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