Schedule of courses -
Details about the Spring 2013 course you selected |
Subject: | Business Marketing |
Title: | BUSMK-255 Advertising - (SC) - 3 Units |
Instructor: | Laham, M |
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Course |
Section |
Days |
Time |
Room |
Units |
Start/Stop Dates |
|
|
BUSMK-255 |
2540 |
MW |
11:00-12:35pm |
BFL-104 |
3 Units |
2/04 - 5/22 |
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| Catalog Course Description | ||
| BUSMK-255 Advertising | ||
| 3 Units | SC | |
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| Recommended: Eligibility for ENGL 122 or equivalent | ||
| A study of the historical, social, ethical, economic, and regulatory aspects of advertising. The subject evaluates advertising, media, and creative strategies for traditional and electronic markets. Topics include effects of consumer behavior patterns, the client-agency relationship, and the development and evaluation of advertising campaigns. CSU | ||
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