Schedule of courses -
Details about the Fall 2012 course you selected |
Subject: | Business Marketing |
Title: | BUSMK-256 Marketing - (SC) - 3 Units |
Instructor: | Winkler, L |
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Course |
Section |
Days |
Time |
Room |
Units |
Start/Stop Dates |
|
|
BUSMK-256 |
9166 |
T |
6:30-9:20pm |
SRC-E225 |
3 Units |
8/17 - 12/17 |
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| Catalog Course Description | ||
| BUSMK-256 Marketing | ||
| 3 Units | SC | |
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| Recommended: BUS 109 or equivalent, eligibility for ENGL 122 or equivalent | ||
| Introduction to marketing functions involved in facilitating the exchange of goods and services. Focus on the analysis of markets; assessment of the marketing environment; formulation of market- ing strategy; and development of the marketing mix variables of product, price, promotion, and distribution. Ethical issues considered. CSU | ||
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