The DVC Marketing Department is small but mighty. We focus on enrollment objectives
for the college at-large. Due to scale that means we market programs, not classes.
Even so, we know you need support. Below are some ways you can get the word out about
But, first, something to consider. Good marketing is not about reaching the most people.
It’s about: 1) making sure audiences have such a great experience with you that they
will tell their friends (referrals aka social proof are everything!), and beyond that
it’s about: 2) reaching the right people.
Engage Your Current Students
Share details about the course in your classes, post to your Canvas shell and encourage
students to spread the word.
Ask students to provide a testimonial about their experience in your class or with
you via the student testimonial form (we’ll make sure you get a copy). You can use this in your own announcements and
the Marketing Department may use it to support marketing efforts for your program.
Your department chair can contact email@example.com about limited opportunities for contacting your department’s active majors.
Use Your Faculty Network
Mention the course to your colleagues, in their capacity as faculty advisors and instructors,
to recommend it whenever appropriate, allow you to make a short visit to their classes
to make an in-person announcement, or provide details (a PPT slide is great!) that
can be posted to your colleagues’ Canvas announcements.
Electronic Signage & Bulletin Boards
Check out our campus promotion guidelines for details on how to use monitor signage and bulletin boards in your areas. You’ll
need to provide your own graphics. The Marketing Department will be launching templates
for these very soon. In the meantime, Canva (no S, this is NOT Canvas!) is an easy-to-use tool with an array of plug and play
Host an Informational Session
Host an information session about your program, classes, and, of course, the related
career outlook. Potential students would love to meet you! You can announce it on
the DVC Events Calendar. This will give you extra exposure on the website while generating interest in your
program at the same time. We also tend to include events from the calendar in the
eConnect student newsletter and on social media.
Engage Faculty at Other Institutions, Community Partners & Industry Connections
Promote the course to students, faculty members or professionals outside of DVC.