The DVC Brand Style Guidelines

In this guide:

General guidelines
Internal publication guidelines
Color palette
Logo usage
College seal
Tree background
Swish
Typefaces
Photography
Print examples

General guidelines

The Diablo Valley College Marketing and Communications Office promotes the college as a unique “brand” - distinguishing it from all other colleges in the area. Maintaining a    consistent approach to using the college brand reinforces DVC’s positive image in the community. It is essential that we follow style guidelines when using the college name, logo, color palette, fonts, seal, and other elements used to visually identify Diablo Valley College. This applies to marketing the college in general as well as for promoting events, programs or services within the college.

The following guidelines pertain to brochures, posters, postcards, information packets, newsletters, and branded commercial products used to promote DVC’s departments and/or programs:

  • To ensure the integrity of the DVC brand, the Marketing and Communications Office will design and create publications, postcards, brochures, posters, flyers, and any other communications or promotional materials that are mailed or otherwise distributed anywhere outside of the physical DVC campus. (This includes email, social media, webpages, and other forms of digital )
  • Posters larger than 11 X 17 for on- or off-campus distribution will be designed by the marketing office according to our DVC brand
  • Flyers, posters, and documents representing a department or program, intended for current students, and only for on-campus distribution, do not need to be created or approved by the marketing office, but design standards must always be
  • Please note: the marketing office cannot provide support to set up files for the print shop or pro- duce digital marketing pieces that were designed by
  • Students representing a student club or organization should always use the following statement when using the DVC logo, font, colors, and style elements: _______________ is an official college-sponsored student club or organization of Diablo Valley.

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Internal publication guidelines

When designing internal promotional materials for departmental or on-campus distribution (as described above), the elements below must be included on all items (where appropriate):

  • DVC Logo (use ONLY approved colors and fonts or approved templates)
  • Department or sponsor(s) responsible for event
  • Contact telephone or email address for follow up information
  • Date of event
  • Start and end time of event
  • Specific campus location (not just Diablo Valley College)
  • Cost
  • Will food be provided?
  • How are you addressing an SRC/Pleasant Hill counterpart to this event?

Important: When creating flyers, posters, webpages, etc., do not use photographs or graphics that you do not have permission to use. This includes graphics downloaded from the internet. This is true even if you are the one who took the photographs but did not obtain permission from the subject(s) in the photo.

Please contact the marketing office if you have questions.

Publications, reports, newsletters or booklets for internal use

To support institutional effectiveness, efficiency, and a consistent college message, the marketing office serves as the central clearinghouse for all DVC communications both internally and to the external community.

For external distribution the marketing office should help support the publication.

For internal and on-campus communications, the marketing office does not necessarily need to be involved in the development of your publication, but should be notified so that they can alert you if another department is working on a similar or overlapping concept, or if messages appear to be inconsistent.

  • Contact marketing office to notify them of your intent to create a new
  • Review the DVC print style guide to ensure your publication follows the DVC style guidelines
  • If cover art, photographs or other graphics are needed, please submit a service request form to the marketing office with as much advanced notice as (Minimum two-weeks)
  • When your publication is complete, meet with the marketing website team to discuss where on the website this document will reside and how it will be displayed. (Flip book, simple PDF, etc.)

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Color palette

The DVC logo must ALWAYS be displayed with the DVC green, black, or white on colored background.

No “creative exceptions".

Primary colors:

(replace with green and black images)

Secondary colores

(replace with six secondary color images.)

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Logo usage

(replace with logo snip)

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College seal

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Tree background

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Swish

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Typefaces

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Photography

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Print examples

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